Production Project Treatment

Production Project Treatment

Example production brief: BRIEF 4: Music Marketing A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice. Create an original music video and associated print or online material to promote the same artist or band. You should create a cross-media production for an independent record label (such as 4AD) targeting a specialised audience of 16-35 year olds who have a specific interest in your chosen genre of music. Task 1: Audio-Visual Create an original music video to promote your new artist or band. Length: 3 minutes - 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length. You may use an existing song for your music video (this does not need to be copyright-free), but the song must not have an existing official music video. AND: Task 2: a) Online* Create a new functioning website, to include a working homepage and one linked page, to promote your artist or band to the target audience. Length: 2 pages, including 30-45 seconds of embedded audio or audio-visual material related to the topic. OR: b) Print Create a front cover and double page feature article for a new specialist culture magazine to promote your artist or band to the target audience. Length: 3 pages.

Name and genre of music track/ film: Juice Wrld – I’m Still Rap/ Hip-Hop Emo Rap

Pages to be produced: Front cover + double page feature article for a specialist culture magazine to promote the artist/band to the target audience.

Target Audience: Late teens + young adults.

Application of media language: Use of camerawork, mise-en-scene, sound and editing within the project to form a music video. Attention to codes and conventions within the video in order to project a message.

Representations and how they will be constructed: Within my video idea, representations of old teens as well as the feelings expressed by love and heartbreak will be conveyed.

Industry: production, distribution and marketing: The project as a whole will be produced over the course of a few months, whilst I plan to film most of the music video over the summer. The magazine pages that I create would help market the song and music video towards the target audience.